Healthy People Build Strong Communities
Kansas State Health Department and a statewide team worked with a Kirby Marketing Solutions team to create brand platform for their public health system. This award winning brand tagline, "Healthy People Build Strong Communities" tested well across political lines and multiples types of stakeholders.
CDC's NHHSTP wanted to reframe the discussion about sex and diseases into a more positive tone. Kirby Marketing Solutions helped guide a team in marketing research using message framing to develop a sexual health frame. The research was published in Public Health Reports and is used in messaging by the Center.
CDC's Division of Adolescent and School Health wanted a brand tagline that would convey their important work with schools and with health. Kirby Marketing Solutions conducted research with multiple stakeholders and worked with the leadership to develop the tagline they launched in 2016 at their annual partner meeting.
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