Our Best Work
The projects highlighted below offer a view of the depth and breadth of our best work in health and social marketing.
Centers for Disease Control and Prevention (CDC) – Insight Branding, Strategic Planning, and Audience Intelligence
An organizational and communication change initiative designed to help CDC speak with one voice to all of their stakeholders... Read more
CDC-Cancer Division - Strategic Planning, Audience Insight, and Actionable Intelligence
By applying organizational design to communications management, the Kirby team produced an evidence-based plan that assessed the current environment, engaged internal and external stakeholders, and built consensus around a practical and adaptable strategy for more effective marketing communications... Read more
CDC Injury Center - Audience Intelligence and Insight Branding
Working with Macro International we developed a message framing guidebook that better frames and positions injury prevention and control as a way to help people “live up to their full potential.”... Read more
CDC - ATSDR – Audience Intelligence and Insight Branding
A branding product and message strategy based on insights from key audiences informed the development of a new front door Web site... Read more
Agency for Healthcare Research and Quality (AHRQ) –Insight Branding and Audience Intelligence
An agency-wide initiative to develop more effective, consistent, and audience-centered communication about the work of AHRQ... Read more
Strategic Planning and Marketing Innovations
An organizational review to redesign the Office of Communication and Knowledge Transfer for more audience-focused service .. .Read more
Association of State and Territorial Health Officials (ASTHO) – Strategic Planning, Audience Intelligence, and Marketing Innovations
Imagine talking with policymakers about public health mosquito control activities' impact on the economies supported by tourism, outdoor recreation, health care, and livestock…. Read More
California Coalition Against Sexual Assault (CALCASA) – Strategic Planning, Audience Intelligence, and Marketing Innovations
Strategic planning to guide adaptation and licensing of the existing "My Strength is Not for Hurting" teen dating violence campaign resulted in a cost-efficient and effective ... Read more
California Center for Physical Activity – Insight Branding
A branding project using insights from audience research and agency goals to express the California Center for Physical Activity's identity... Read more
Kansas Association of Local Health Departments – Insight Branding and Audience Intelligence
Powerful insights built the core of or an overarching brand strategy, key messages, and the tagline Healthy People Build Strong Communities... Read more
Public Health Service Commissioned Corps – Insight Branding and Audience Intelligence
Alongside Macro International we uncovered insights into internal and external stakeholders’ perceptions of the career benefits of joining the PHS Corps... Read more
NIAAA – Audience Intelligence We merged Claritas PRIZM data with BRFSS data to learn more about binge drinkers' geographic locations, lifestyles, behaviors, media habits, and consumer buying patterns... Read more
Robert Wood Johnson Foundation – Audience Intelligence and Strategic Planning
Audience intelligence to better understand public health professionals' attitudes towards public health leadership and systems report cards and strategic planning to make priority decisions... Read more