Association of State and Territorial Health Officials (ASTHO)
Imagine talking with policymakers about public health mosquito control activities' impact on the economies supported by tourism, outdoor recreation, health care, and livestock. Kirby Marketing Solutions, ASTHO, and CDC partnered to develop deeper insights into what might drive policymakers to support mosquito control activities and how to better communicate with them about mosquito control. Using audience insights, message framing techniques, and marketing innovations, Kirby Marketing Solutions led the team through strategic planning to adopt four specific economic impact areas related to mosquito control. We then developed Impact Fact Sheets and a Communication Guidebook to help local, state, and national parties all speak to policymakers and local stakeholders with one voice about mosquito control. The guidebook goes into dissemination in the Fall of 2008.