What We Do Best
Kirby Marketing Solutions offers a wide range of health communication and health marketing services designed to improve understanding, raise awareness, and change behaviors or policies. If there are services you need that are not mentioned here, please ask. We have relationships with trusted consultants who understand public health and health care and have in depth expience ni media advocacy, socially responsible business partnerships, and nonprofit marketing.
Conference Presentations and Training
Audience Intelligence
Getting inside the minds of your intended audience can be a daunting task, but at Kirby Marketing Solutions, we thrive on that challenge. Whether your audience is policymakers, businesses, partners, employees, opinion leaders, or members of various publics, we can help you meet that challenge in a cost effective and time efficient manner. We have experience with a wide range of research methodologies such as focus groups, dyads and triads, key informant interviews, message testing, Internet surveys, perceptual mapping, competitive analysis, brand positioning, and brand architecture assessments. In addition we have extensive experience in using syndicated audience research databases, such as SurveySpot, Tipping Point Database, Healthstyles, Roper Starch’s Offline and Online Opinion Leader Panels, MRI's Lifestyles® Database, MarketFacts®, and PRIZM.
Marketing Innovations
Social or health marketing is not new, but what makes it unique is becoming more widely adapted. So where do we go from there to make your program stand out? At Kirby Marketing Solutions we have the expertise, experience, and insights to develop marketing innovations that borrow the best from the private sector, including actual private sector professionals, and apply it ethically to public health and health care issues. When CDC's Office on Smoking and Health wanted to make progress toward youth prevention goals, KMS partnered with them to bring in a panel of teen experts from the private sector to share their audience knowledge. And when CDC, ASTHO, and NACCHO wanted to think outside the box about ways to engage the private sector and the public to build healthier communities, the KMS team developed futuristic marketing plans that truly enagage the private sector as equals.
Insight Branding
You may not call it branding, but speaking with one voice about yourorganization is the core of brand communication. Our expertise in identity and brand development has focused on public health marketing for government agencies and nonprofits. Our Brand Building Blocks process is based on audience intelligence married to solid internal decision-making. We use transparent, not proprietary, research methods, and encourage our clients to become partners in the process. We have developed brand identity systems for AHRQ, CDC, Kansas Association of Local Health Departments, and the California Center for Physical Activity, as well as for issues such as injury prevention.
Strategic Planning
Getting organizations to adopt using health marketing or health communication is often subject to a number of internal struggles. Our team is experienced in managing these challenges through strategic planning, evidence-based research, and honoring our client's input. It may sound strange, but strategic planning starts with having trust inside the planning team and we can build that trust quickly because we know the worlds of public health and health care. Our consultants are experts at bringing together a range of diverse viewpoints from stakeholders and moving them toward common goals and decisions. We have
successfully helped a number of organizations strategically plan new programs or realign internal resources to better serve their own constituents. See our Our Best Work to learn more about how we helped AHRQ, CDC, CALCASA, and the California Center for Physical Activity.
Conference Presentations and Training
Whether your event is live or online, a conference, workshop, or academic course, Kirby Marketing Solutions can provide a dynamic and well known speaker/trainer in areas such as social marketing, health communication, message framing, media advocacy, health marketing, social branding, socially responsible business practice, and evaluating public health marketing and communication programs. We have over 20 years of experience speaking and have trained thousands of professionals and community volunteers. Our speakers have taught at Emory University, UCLA, and Berkeley. You can view a webinar of tween marketing by
visiting http://cdlhn.com/default.htm, click on Public Health Café on the left, then select Social Marketing: Vaccines and Tweens. You can also view brief YouTube presentations of Dr. Kirby's talk on binational health marketing and socially responsible businesses.